Privacy Policy

Last updated: December 14, 2025

1. Introduction

RouteAlert LLC ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our traffic alert service at routealert.io ("Service").

2. Information We Collect

We collect the following types of information:

Account Information:

  • Name
  • Email address
  • Phone number (optional, for SMS alerts)
  • Password (stored securely using bcrypt hashing)

Route Information:

  • Origin and destination addresses for your monitored routes
  • Route names you create
  • Alert preferences and thresholds

SMS Consent Information:

  • Timestamp of consent
  • IP address at time of consent
  • Version of consent language displayed

Usage Information:

  • IP address
  • Browser type and version
  • Timezone
  • Pages visited and features used
  • Date and time of access

3. How We Use Your Information

We use your information to:

  • Provide and maintain the Service
  • Send traffic alerts via email and/or SMS based on your preferences
  • Monitor traffic conditions along your registered routes
  • Authenticate your account and ensure security
  • Communicate with you about your account or the Service
  • Improve and optimize the Service
  • Comply with legal obligations

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

Recipient Purpose
Amazon Web Services (AWS) Email delivery (SES) and SMS delivery (SNS)
TomTom Geocoding and route calculation
HERE Technologies Traffic incident data
Google Cloud Platform Application hosting and database

We may also disclose your information if required by law, court order, or government request, or to protect our rights, property, or safety.

5. Data Retention

We retain your data for as long as your account is active or as needed to provide the Service. When you delete your account:

  • Your personal information is deleted from our active database
  • Your routes and alert history are deleted
  • Some information may be retained in backups for up to 30 days
  • Aggregated, anonymized data may be retained for analytics

6. Data Security

We implement appropriate security measures to protect your information, including:

  • Encryption of data in transit (HTTPS/TLS)
  • Secure password hashing (bcrypt)
  • Secure session management
  • Regular security reviews

However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

7. Your Rights

You have the right to:

  • Access: View your personal information in your profile settings
  • Correct: Update your information at any time
  • Delete: Delete your account and all associated data
  • Opt-out: Change notification preferences or unsubscribe from SMS by replying STOP
  • Export: Request a copy of your data by contacting us

8. SMS Communications

If you opt in to receive SMS alerts:

  • We will only send traffic-related alerts to your phone number
  • Message frequency varies based on incidents on your routes
  • Standard message and data rates from your carrier may apply
  • Reply STOP at any time to unsubscribe from SMS alerts
  • Reply HELP for assistance
  • Your phone number is not shared with third parties for marketing purposes

9. Cookies and Tracking

We use cookies and similar technologies for:

  • Session management (keeping you logged in)
  • Remembering your preferences

We do not use third-party advertising cookies or tracking pixels.

10. Children's Privacy

The Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

11. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information we collect
  • Right to delete your personal information
  • Right to opt-out of the sale of personal information (we do not sell your data)
  • Right to non-discrimination for exercising your rights

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

RouteAlert LLC
Email: support@routealert.io
Website: https://routealert.io